A famous professional manager and a practical expert in brand marketing, he has been in charge of the brand marketing of many well-known companies for 37. He is one of the earliest practitioners and pioneers of integrated marketing communication (IMC) in China and the founder of the BIS (Brand Identity System) brand management engineering system, which has been successfully practiced and applied in many famous companies with remarkable results.

• «« 王冬 Wang Dong
• »» 郑希云 Zheng Xiyun